What Is The Biggest Problem With Advertisers For Independent Journalists

Advertisers often look at lists sizes first, instead of looking at open rates for a newsletter. For example, they would be more willing to support someone with 50,000 subscribers than someone with 13,000, even if the latter gets 2-3x more people to actually open the newsletter. Size matters.

Bet On Yourself · Episode 12: Owen Williams · at 25:46 · May 13th, 2019 ·Transcript

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Owen Williams

On this episode

How Do You Know If Your Newsletter Is Interesting at 4:40 Transcript
Why Did Owen Williams Start Charged Newsletter at 10:43 Transcript
Why Is My Newsletter Open Rate So Low at 14:56 Transcript
What Is The Biggest Problem With Advertisers For Independent Journalists at 25:46 Transcript
How Does Offscreen Magazine Do Ads at 27:02 Transcript