What is the biggest problem with advertisers for independent journalists? 25:45

Advertisers often look at lists sizes first, instead of looking at open rates for a newsletter. For example, they would be more willing to support someone with 50,000 subscribers than someone with 13,000, even if the latter gets 2-3x more people to actually open the newsletter. Size matters.


Experience the best
of Smash Notes!

Capture your favorite podcasts, learn from your friends, discuss what you love.

Join Us ->