Invent like an Owner with Dave Schappell

How Amazon Used Imagination and Technology to Invent for Customers | Maryam Mohit

Today, in the Invent Like An Owner Podcast, Dave speaks with Maryam Mohit. They talk about the different iterations of the early Amazon website that massively improved customer experience. Key improvements included navigation, browse, adding search to the homepage, personalizing the website, adding electronic gift certificates, expanding to new categories…

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