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KickoffLabs On Growth on Smash Notes

KickoffLabs On Growth podcast.

December 28, 2019

KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.

Episodes with Smash Notes

Kelleigh Stewart is amazing. Her coffee roasting business could have disappeared after the pandemic killed off the hotel wholesale and local retail business. Instead they went online, grew their fanbase, collected over 18,000 emails with a KickoffLabs giv

Today I’m talking to Like Rafle-Yuen from Travlwear. They had recently wrapped up a successful KickoffLabs campaign and launched their travel backpack for photographers on Inidgogo. By the time you’re hearing this they were successfully funded at 95 thou

Learn how David used KickoffLabs to validate the Passfolio business and got over 16,000 people signed up on their wait list. With over 25,000 word of mouth views from KickoffLabs sharing to their campaign, you'll see why it was a success. You'll also le

Sharon shared specific tactics they've used to get there with KickoffLabs and without spending a dime of company money on advertising. You'll learn how they seeded their campaign in online discussions, targeting specific customers online, built a VIP Prog

Zenus leveraged KickoffLabs, saved a ton of money, and has been able to focus on their core product instead of lead generation tools.

With zero dollars spent on ads, the KickoffLabs campaign has collected over 25,000 email addresses at a 33% conversion

This episode is all about your questions. Today we answer whether or not you should try to restrict access by location or lead qualifications and if it's a good idea to announce weekly winners for your contest. If you have a question you'd like us to answ

Go behind the scenes as we deliver on a customer request for integration with existing Shopify stores in a weeks time. Learn how we validated the work and how we’ll prove success going forward.

Lauralee and I tackle one of the most common questions we get from customers... “How can I improve my conversion rate and get more people sharing my campaign?” We'll walk you through how we evaluate campaigns and offer advice for how to improve yours.

Dana is the co-founder and creative director at Solo Eyewear. In anticipation of a Kickstarter campaign for their latest product SOLO Eyewear used KickoffLabs to power a referral rewards campaign which gathered more than 30,000 new email leads with a 98%

This episode is all about your questions. Today we tackle combining user feedback and pre-launch campaigns and traffic generation outside of ads. If you have a question you'd like us to answer on the podcast you can email

David runs a successful digital marketing agency and was given the impossible task of raising $100,000 for a product that didn’t exist yet with a marketing budget of only $5,000. Learn how he did it here.

In this episode I walk my son through the same questions I would ask anyone who's setting up a landing page for a new product to help teach him about product marketing as part of his summer project.