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KickoffLabs On Growth on Smash Notes

KickoffLabs On Growth podcast.

December 28, 2019

KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.

Episodes with Smash Notes

Today I’m talking to Like Rafle-Yuen from Travlwear. They had recently wrapped up a successful KickoffLabs campaign and launched their travel backpack for photographers on Inidgogo. By the time you’re hearing this they were successfully funded at 95 thousand dollars.

In this episode you’ll learn how KickoffLabs helped them validate the business, how they ran a referral campaign by keeping the rewards simple, built a product they wanted to buy, what percentage of your ideal crowdfunding raise you should spend on marketing, and how you could use Facebook Messenger to answer questions from potential customers during your launch.

Learn how David used KickoffLabs to validate the Passfolio business and got over 16,000
people signed up on their wait list. With over 25,000 word of mouth views from KickoffLabs sharing to their
campaign, you'll see why it was a success. You'll also learn why a new CS grad from Stanford made a
hard right turn to go to law school instead of cashing straight in as an app developer after school.

Sharon shared specific tactics they've used to get there with KickoffLabs and without spending a dime of company money on advertising. You'll learn how they seeded their campaign in online discussions, targeting specific customers online, built a VIP Program, and motivated people to share their brand!

Zenus leveraged KickoffLabs, saved a ton of money, and has been able to focus on their core product instead of lead generation tools.

With zero dollars spent on ads, the KickoffLabs campaign has collected over 25,000 email addresses at a 33% conversion rate, with a 60% viral boost... word of mouth leads generated via KickoffLabs referral codes!

This episode is all about your questions. Today we answer whether or not you should try to restrict access by location or lead qualifications and if it's a good idea to announce weekly winners for your contest. If you have a question you'd like us to answer on the podcast you can email

Go behind the scenes as we deliver on a customer request for integration with existing Shopify stores in a weeks time.
Learn how we validated the work and how we’ll prove success going forward.

Lauralee and I tackle one of the most common questions we get from customers... “How can I improve my conversion rate and get more people sharing my campaign?” We'll walk you through how we evaluate campaigns and offer advice for how to improve yours.

Dana is the co-founder and creative director at Solo Eyewear. In anticipation of a Kickstarter campaign for their latest product SOLO Eyewear used KickoffLabs to power a referral rewards campaign which gathered more than 30,000 new email leads with a 98% viral boost!

This episode is all about your questions. Today we tackle combining user feedback and pre-launch campaigns and traffic generation outside of ads. If you have a question you'd like us to answer on the podcast you can email

David runs a successful digital marketing agency and was given the impossible task of raising $100,000 for a product
that didn’t exist yet with a marketing budget of only $5,000. Learn how he did it here.

In this episode I walk my son through the same questions I would ask anyone who's setting up a landing page for a new product to help teach him about product marketing as part of his summer project.

Learn from the founder of Great Little Place how they used KickoffLabs to gain a viral boost and successfully launch a new product for an existing company.

Josh and Scott discus how KickoffLabs got started, why it's bootstrapped, how we prioritized our personal and business lives, and what keeps us motivated 8 years in.

I interviewed a founder who cut his teeth marketing for HelloFresh and recently completed a successful prelaunch on KickoffLabs gathering over 18,000 emails with a conversion rate over 50% and a viral boost of 65%. Learn how!

Timmy Oh wants to make the world a better place and believes they've built a product that can make gun ownership safer for families around the world. They've collected over 20,000 emails with KickoffLabs and we'll show you how!

Go behind the scenes at Kickofflabs as we walk through our design process for some of the recent feature releases.

Today we’re going to walk through the process of validating your startup on $20 a day, how to do influencer marketing without a budget, and why it's important to keep your list engaged with email marketing.

Stephanie Chan works for Metal Pay. They had an iOS version of their payments app and needed to build buzz for the launch of their Android version. Learn how they did this with KickoffLabs and collected over 60,000 email addresses!

Josh and Scott discus 8 ways we doubled the performance of the KickoffLabs marketing site, application, and landing pages.

It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success. Learn how they started with a successful KickoffLabs referral campaign to collect over 10,000 emails.

In this episode you'll learn the secrets to running successful crowdfunding campaigns. We'll walk through a complete system that runs from validation to audience building and the ultimate pre-sale launch on Kickstarter.

First they knocked their pre-launch on KickoffLabs out of the water. Then they used those emails to generate over $700,000 for the Kickstarter campaign for LastSwab. Learn how!