Chris Hulls of Life360 on How He Became TikTok Famous and Redeemed Himself (and His Company) with Gen Z (EP.113)

Chris Hulls is a good friend with an arsenal of interesting stories and life experiences, and apparently he’s also a TikTok celeb now. I had the pleasure of having the Life360 CEO on for an episode of Panic with Friends. Chris describes Life360 for families as what AAA is for drivers. It’s essentially Find My Friends on steroids (his words, not mine). While Life360 is currently ranked as the eighth most popular social networking app on IOS, it hasn’t ranked so high in the hearts of Gen Z. And in this episode, Chris explains why this was the case. I won’t spoil the whole story, but let’s just say it starts with basically all of Gen Z using TikTok to vocalize their desire to punch Chris in the face and sabotage Life360’s app store reviews. Beyond telling the story of how he got Gen Z’s respect, Chris also talks with me about IPO-ing on the Australian stock exchange, founders, SPACs, Life360’s origin story, COVID-19’s impact on the digital landscape and more. Enjoy!

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