Masters in Business

Barbara Kahn Discusses the Retail Revolution (Podcast)

Bloomberg Opinion columnist Barry Ritholtz interviews Barbara E. Kahn, author of 2018’s “The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption.” Kahn is a professor of marketing at the Wharton School at the University of Pennsylvania, and has served two terms as the director of the Jay H. Baker Retailing Center.