#179 - How the UFC Became a Multi-Billion Dollar Brand, No-loss Lotteries Explained & How to Save on Your Taxes
With Endeavor's IPO, Shaan (@ShaanVP) and Sam (@TheSamParr) break down the UFC's numbers and how it got so profitable. Key to the whole thing: Dana White. He bought the UFC for $2m and turned it into a multi-billion empire. The guys also talk about the mental toughness of UFC fighters and how you can take some of these same principals and apply them to…
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