Smash Notes

What Happened When Japanese Mobile Gaming Companies Entered The United States?

They spent about a dollar to acquire a customer and got about $2.50 back. Japanese mobile gaming companies left a saturated Japan, opened offices in San Francisco, and pushed United States acquisition costs from a dollar to $4, then $6, then $9 in six months, flipping the unit economics.

My First Million · #1 - From making $76k at Microsoft to selling TinyCo for $100M+ · at 42:48 · ·Transcript

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