Nir and Far: Business, Behaviour and the Brain

3 Ways to Make Better Decisions Using “The Power of Noticing”-Nir&Far

Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy. In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understanding baseball. Bean noticed that instead of using data to…