Nir and Far: Business, Behaviour and the Brain

Bible App: Getting 100 Million Downloads is More Psychology Than Miracles-Nir&Far

Nir’s Note: An edited version of this essay appeared in The Atlantic. Below is my original. It’s not often an app has the power to keep someone out of a strip club. But according to Bobby Gruenewald, CEO of YouVersion, that’s exactly what his Bible app did. Gruenewald says a user of his app walked into a business of ill repute when suddenly, out of the…