Nir and Far: Business, Behaviour and the Brain

Can’t Kick a Bad Habit? You’re Probably Doing It Wrong - Nir and Far

I had just finished giving a speech on building habits when a woman in the audience exclaimed, “You teach how to create habits, but that’s not my problem. I’m fat!” The frustration in her voice echoed throughout the room. “My problem is stopping bad habits. That’s why I’m fat. Where does that leave me?” I deeply sympathized with the woman. “I was once…