Nir and Far: Business, Behaviour and the Brain

Designing to Reward Our Tribal Sides-Nir&Far

We are a species that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel what others feel, providing evidence that we survive through our empathy for others. We’re meant to be part of a tribe and our brains seek out rewards that make us feel accepted, important, attractive, and included; all in the form of…