Nir and Far: Business, Behaviour and the Brain

Here's How Fortnite 'Hooked' Millions-Nir&Far

Nir’s Note: This guest post is by Patricio O’Gorman , technology consultant and professor at Universidad de Palermo. If you have kids, you’ve likely heard about Fortnite. The wildly popular online battle game has amassed over 125 million players and hosts more than 3 million concurrent players . The game “has brought in more revenue in a single month than…