Nir and Far: Business, Behaviour and the Brain

Hooks: An Intro on How to Manufacture Desire-Nir&Far

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. We’re on the precipice…