Nir and Far: Business, Behaviour and the Brain

How Products Shape Our Mindsets and Change Our Reality - Nir and Far

When I first started using Strava ( Android / iOS ), my weekly running mileage skyrocketed. Nothing had changed other than my perception of how much running was “enough.” Lots of people in my feed were clocking 40 to 60 miles a week, and suddenly my 20-mile weekly average seemed negligible. The products we use can shape our perception of reality and, as a…