Nir and Far: Business, Behaviour and the Brain

How to Build Habits In A Multi-Device World-Nir&Far

Allow me to take liberties with a philosophical question reworked for our digital age. If an app fails in the App Store and no one is around to use it, does it make a difference? Unlike the age-old thought experiment involving trees in forests, the answer to this riddle is easy. No! Without engagement, your product might as well not exist. No matter how…