Nir and Far: Business, Behaviour and the Brain

How to Design Behavior (The Behavior Change Matrix)-Nir&Far

Everyone suddenly seems interested in messing with your head. Gamification , Quantified Self , Persuasive Technology , Neuromarketing and a host of other techniques offer ways to influence behavior. At the heart of these techniques is a desire to change peoples’ habits so that behavior change becomes permanent. Here’s the problem: Until now, the explosion…