Nir and Far: Business, Behaviour and the Brain

How to Use Personality Science to Drive Online Conversions - Nir & Far

Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab. This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People , which was recently named as one of Apple’s Most Anticipated Books of 2017. We all want more conversions. More sign-ups…