Nir and Far: Business, Behaviour and the Brain

How You Can Help Users Change Habits-Nir&Far

Nir’s Note: This guest post comes from Stephen Wendel, Principal Scientist at HelloWallet and the author of Designing for Behavior Change . Steve's new book is about how to apply behavioral economics to product development. Follow him on twitter @sawendel . It can be extraordinarily difficult to stop habits head-on. Brain damage, surgery, even Alzheimer’s…