Nir and Far: Business, Behaviour and the Brain

Infinite Scroll: The Web’s Slot Machine-Nir&Far

A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, Instagram , and Medium – it seems everyone is getting on the infinite scroll bus. What is it about this magical design pattern that has so many consumer web companies using it? Not too long ago, users were forced to reload pages to progress from one piece of…