Nir and Far: Business, Behaviour and the Brain

Is “Lean Startup” Right for Your Idea?-Nir&Far

Nir’s Note: Lyle McKeany is an entrepreneur writing and working on an early-stage startup. In this essay, he shares his experience using lean startup methodologies with my Hook Model at the Lean Startup Machine conference. This article also appears today on Pando Daily . Follow Lyle on Twitter @lylemckeany . The conventional view of lean startup ideation…