Nir and Far: Business, Behaviour and the Brain

Need Motivation? Make a Price Pact - Nir&Far

This highly effective technique harnesses the power of “loss aversion” to help you reach your goals Probably the only research paper I’ll ever call “delicious” is one called, “ A Tale of Two Pizzas .” In the study, researchers offered one group of people plain pizzas, plus the option to add ingredients for an additional charge. To a second group, they…