Nir and Far: Business, Behaviour and the Brain

Nostalgia: A Product Designer’s Secret Weapon-Nir&Far

Nir’s Note: In this guest post, Ryan Hoover, contributing writer of my book Hooked , describes how nostalgia is used to drive attention and build an engaging product. Follow @rrhoover or visit his blog to read more about startups and product design. Remember pogs? Remember Tubthumping? Remember Nickelodeon GUTS? Now pause… How do you feel right now? Did…