Nir and Far: Business, Behaviour and the Brain

People Don’t Want Something Truly New, They Want the Familiar Done Differently - Nir&Far

I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll — understanding the impact of this icon of Japanese dining can make all the difference between the success or failure of your product. The California Roll provided a gateway to discover Japanese cuisine and demand exploded. Over the next…