Nir and Far: Business, Behaviour and the Brain

Personalized eCommerce Is Already Here, You Just Don’t Recognize It - Nir&Far

NOTE: This post originally appeared in Techcrunch . Reading Leena Rao’s recent article on Techcrunch about the personalization revolution, you get the sense that the tech world is waiting for a bus that isn’t coming. Rao quotes well-known industry experts and luminaries describing what needs to happen for e-commerce to finally realize the promise of…