Nir and Far: Business, Behaviour and the Brain

Stop Building Apps, Start Building User Behaviors-Nir&Far

Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that they’re able to get users to do more by doing less. A new crop of companies is setting its sights on changing user behaviors; the small behaviors in your life, hoping to reap…