Nir and Far: Business, Behaviour and the Brain

The Behavioral Economics Diet: The Science of Killing a Bad Habit-Nir&Far

Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably the weight returns. In my previous essay , I shared the story of my father’s struggle with bad eating habits. He had put on weight over the last few decades and despite…