Nir and Far: Business, Behaviour and the Brain

The Billion Dollar Mind Trick: An Intro to Triggers-Nir&Far

Note: I’m proud to have co-authored this post with Jason Hreha , the founder of Dopamine , a user-experience and behavior design firm. He blogs at persuasive.ly Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the composure and…