Nir and Far: Business, Behaviour and the Brain

The Key to Behavior Change is Identity Change - Nir And Far

Use the psychology of self-image to transform your habits for good. One of the most effective ways to change your behavior is to change your identity. I don’t mean joining the CIA or a witness protection program, or adopting an alter ego. I mean, rather, changing the way you see yourself. Our perception of who we are—our identity or self-image—has a…