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The Mind-Hack I Used to Help My Father Lose Weight artwork

Nir and Far: Business, Behaviour and the Brain

The Mind-Hack I Used to Help My Father Lose Weight

When my family immigrated to the United States in 1981, my father weighed 185 pounds. He came chasing the American dream but got more than he expected. Along with a new, more prosperous life for his family, he also acquired some bad habits.For one, he took up smoking because, as he sheepishly admits, “that’s what business people here did back then.” And to…

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