Nir and Far: Business, Behaviour and the Brain

The Morality of Manipulation-Nir&Far

Let's admit it, we in the consumer web industry are in the manipulation business. We build products meant to persuade people to do what we want them to do. We call these people "users" and even if we don't say it aloud, we secretly wish every one of them would become fiendishly addicted. Users take our technologies with them to bed . When they wake up…