Nir and Far: Business, Behaviour and the Brain

The Most Important Skill of the Future is Being ‘Indistractable’-Nir&Far

I know how distractions work from the inside. For over a decade, I’ve helped tech companies build products to keep you clicking. In fact, I wrote the book about it in 2014: Hooked: How to Build Habit-Forming Products . I wrote Hooked for companies who wanted to help their customers build healthy habits, like going to the gym regularly and eating right. But…