Nir and Far: Business, Behaviour and the Brain

The One Fitness App That Hooked Me For Good-Nir&Far

Nir's Note: This article is part of a series on "The Hooked Model in Action." Previous analyses have included Slack , Fortnite , Amazon's Echo , Tinder , and The Bible App . Note, I never take compensation for writing articles on my blog. Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they could observe…