Nir and Far: Business, Behaviour and the Brain

The Pinky Promise: Stick To your Goals–Or Lose Some Blood - Nir&Far

A pinky promise is a surefire way to make you do what you say you’ll do. People have a long history of breaking promises, to themselves and to others. It’s not lying , per se—rather, it’s a lack of follow-through. We say we’re going to exercise four times a week, or finish that big project, or finally write that blog post, or whatever. But when it comes…