Nir and Far: Business, Behaviour and the Brain

The Psychology of Notifications: How to Send Triggers that Work-Nir&Far

Nir’s Note: This post was co-authored with Ximena Vengoechea . Ximena is a design researcher at Twitter and will be speaking at this year’s Habit Summit . In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a simple jingle. Every…