Nir and Far: Business, Behaviour and the Brain

The Pursuit of ‘Flow’ Is Overrated - Nir And Far

That magical zone is great when you can find it. But what happens when you can’t? The idea of flow is considered by many to be the epitome of productivity. Also known as “being in the zone” or “hitting your stride,” flow captivates us with its promise of becoming so absorbed in what we’re doing that we tackle tasks effortlessly. You can read the Nir And…