Nir and Far: Business, Behaviour and the Brain

The Secret Marketing Power of Evolutionary Psychology-Nir&Far

Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct . He’ll be speaking at the upcoming Habit Summit in April. (You can register here !) In this interview with Max Ogles , Saad discusses the role of evolutionary psychology in modern marketing. Q: Let’s start with a simple question: What is…