Nir and Far: Business, Behaviour and the Brain

The Surprising Benefits of Unconditional Positive Regard-Nir&Far

In 1967, a catchy tune by The Beatles, “All You Need is Love,” became the anthem for the Summer of Love. The Flower Power culture embraced the song and its message, “love is all you need.” If someone had asked humanistic psychologist Carl Rogers what the song meant, he might have said, “ Unconditional Positive Regard !” Although it didn’t quite roll off…