Nir and Far: Business, Behaviour and the Brain

The Sweet Spot: Where Technology Meets the Motivational Brain-Nir&Far

Nir’s Note: This guest post is by Dr. Marc Lewis, who studies the psychology and neuroscience of addiction. After years of active research, Marc now talks, writes, and blogs about the science and experience of addiction and how people outgrow it. Visit his website here. You’ve just obliterated the last seven or eight zombies. It was a narrow escape and…