Nir and Far: Business, Behaviour and the Brain

Think Different is Bad Advice - Nir&Far

Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior , written by my friend and Wharton School professor, Jonah Berger. Being different, the notion goes, is the route to success. Think different was even Apple’s motto for a period. And Apple is often held up as a poster child of the…