Nir and Far: Business, Behaviour and the Brain

To Fix Your Problems, Find the Root Cause - Nir and Far

Do you play pool? I sure don’t. But I know enough about the game to use it as a metaphor for the hidden reasons we don’t do what we say we will. The object is to get balls into pockets using a big stick. However, you can’t just hit the balls into the pockets with the stick directly, you first have to get a white cue ball to smack the right ball in just the…