Nir and Far: Business, Behaviour and the Brain

Variable Rewards: Want To Hook Users? Drive Them Crazy-Nir&Far

In advertising, marketers reinforce a behavior by linking to the promise of reward. “Use our product,” they claim, “and you’ll get laid”; it’s the gist of many product pitches from soap to hamburgers . But online, feedback loops aren’t cutting it. Users are increasingly inundated with distractions, and companies find they need to hook users quickly if they…