Nir and Far: Business, Behaviour and the Brain

Viral Loops Or Viral 'Oops'?-Nir&Far

Recently, MessageMe announced it had grown to 1 million users in a little over a week's time. The revelation captured the attention of envious app makers throughout Silicon Valley, all of whom are searching for the secrets of customer acquisition like it's the fountain of youth. "Growth hacking" has become the latest buzzword, as investors like Paul Graham…