Nir and Far: Business, Behaviour and the Brain

Ways To Get People To Do Things They Don’t Want To Do - Nir&Far

A reader recently asked me a pointed question: “I’ve read your work on creating user habits . It’s all well and good for getting people to do things, like using an app on their iPhone, but I’ve got a bigger problem. How do I get people to do things they don’t want to do?” Taken aback by the directness and potentially immoral implications of his question…