Nir and Far: Business, Behaviour and the Brain

What Is, and Is Not, Your Product's Job-Nir&Far

The first step in the art of building a company is understanding customer motivation. Unless you deeply understand the job your customer is hiring your product to do, you may be surprised to learn what is, and is snot, the reason to buy your products. You can read the Nir and Far blog post on: What Is, and Is Not Your Product's Job…