Nir and Far: Business, Behaviour and the Brain

Why Behavior Change Apps Fail to Change Behavior-Nir&Far

Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this case, the person is not a panhandler. The beggar is a PhD. As part of a French study, researchers wanted to know if they could influence how much money people handed to a total stranger using just a few…