Nir and Far: Business, Behaviour and the Brain

Your World is Full of Placebo Buttons (and That's a Good Thing)- Nir & Far

All products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental reason we use technology of all sorts, from stone tools to the latest iPhone, is to make us feel better. To prove the point, consider how perception of relief is tantamount to actual relief. Consider the so-called placebo button. Take, for example…