What Was the Turning Point for Instagram

Mike and Kevin had been working on Bourbon for awhile, and one day when meeting their early investor, they realized that the application was too complex and lacked focus; they could not even explain what it did.

They went back to the office, sat in front of a white board and stripped everything away, focusing just on the core components that would effectively become Instagram.

In the course of next two weeks the first version of Instagram was born.