Can bike-sharing services take cars off the road?

LimeBike Co-founder Brad Bao talks with Kara Swisher and Lauren Goode about how the company is trying to make bike sharing more affordable and accessible. Unlike other city bike programs, which charge $10 or more per ride and keep all the bikes in a special dock, LimeBike charges only $1 per half hour rental and lets its customers park their bikes anywhere when done, ready to be picked up by someone else. Bao talks about what needs to happen for bike sharing to compete with other forms of transportation and says the biggest challenge LimeBike faces is the lack of a European-style biking culture in America.