173 Barney Waters - Adapting Marketing to Today’s World

As the world changes, it is very important for CEO’s to try new marketing strategies. When Barney Waters became CEO of sneaker company K-Swiss, he was tasked with remaking the brands image. Barney decided to shift away from marketing to aspiring athletes, and instead market to young entrepreneurs. One of the way he did this was by making the podcast “CEO’s wear sneakers,” a show where he would interview young entrepreneurs.