292 Mathew Passy - Storytelling & Connecting with Audiences Over Corporatization in Podcasts

Episode SummaryMathew Passy is a professional podcast consultant. Actually, he’s The Podcast Consultant who helps brands, small businesses and individuals use podcasts and podcast advertising to connect with smart and engaged audiences. Today, Mathew and Harry engage in a dialogue about Mathew’s background in audio and why there’s still a major competition between the radio and podcasting industries. They talk about cryptocurrency and the decentralization of finance, the corporatization of podcasts, and the work Mathew is doing in localized content. Episode SponsorFocusrite –http://pcjk.es/focusrite ( http://pcjk.es/focusrite) FullCast –https://fullcast.co/ ( https://fullcast.co/) Key Takeaways06:32 – Mathew Passy joins the show to discuss everything from vertical farming and Covid-19, to Joe Rogan and selling sponsorships before launch 19:41 – Mathew’s podcast origin story and how he went from a Production Associate at The Wall Street Journal to a podcast consultant 32:01 – The rich history of radio and why the industry still clashes with podcasts 37:19 – Mathew recalls the most memorable moments of his time working in radio 40:30 – Cryptocurrency, NFTs and decentralization of finance 43:23 – Discovering the podcasting community 49:32 – Corporatization of podcasts and how to keep that niche feeling 52:47 – The work Mathew is doing in localized content 56:30 – Something Mathew has changed his mind about recently and the most misunderstood thing about him 59:00 – Harry thanks Mathew for joining the show and let’s listeners know where they can connect with him and learn more about The Podcast Consultant Tweetable Quotes“So many people that I talk to in this space ask, ‘How many episodes do I need before I can approach a sponsor?’ None. It’s hard. You have to know what you’re doing. You have to know people. You have to have relationships. People have to trust you. But there’s no minimum for selling an ad. You just have to be smart, savvy, committed and confident.” (18:06) (Mathew) “I always found podcasting interesting because it’s basically the same thing [as radio] but without the restrictions of Broadcasting, and the FCC, and time limits, and all that nonsense.” (26:43) (Mathew) “The problem is people in radio think that radio is the end all be all, the same way that people in broadcast television think that broadcast television is the end all be all. And what they don’t understand is that it’s not about the technology or the delivery system.” (35:06) (Mathew) “I’m a big fan of the idea of localized content. I think that is a space that needs deep exploration.” (52:50) (Mathew) Resources MentionedFullCast Website –https://fullcast.co/ ( https://fullcast.co/) Podcast Junkies Junkies Facebook Group –https://www.facebook.com/groups/podcastjunkiesjunkies/ ( https://www.facebook.com/groups/podcastjunkiesjunkies/) Link to Podfest Expo Virtual Summit –https://podfestexpo.com/ ( https://podfestexpo.com/) Link to The Podosphere –https://www.thepodosphere.com/ ( https://www.thepodosphere.com/) Link to Podcast Index Social Mastodon – https://podcastindex.social/about (https://podcastindex.social/about) Podcasting 2.0 Podcast – https://podnews.net/podcast/i4ji5 (https://podnews.net/podcast/i4ji5) Link to PodNews – https://podnews.net/ (https://podnews.net/) Link to Podcast Index – https://podcastindex.org/ (https://podcastindex.org/) Link to Sounds Profitable – https://soundsprofitable.com/ (https://soundsprofitable.com/) Link to The Perpetual Chess Podcast – https://www.perpetualchesspod.com/ (https://www.perpetualchesspod.com/) Link to The Podcast Consultant – https://thepodcastconsultant.com/ (https://thepodcastconsultant.com/) Mathew’s LinkedIn – https://www.linkedin.com/in/mathewpassy/ (https://www.linkedin.com/in/mathewpassy/) Mathew’s Facebook – https://www.facebook.com/ThePodcastConsultant/ (https://www.facebook.com/ThePodcastConsultant/) Mathew’s Twitter –...